Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
3 Revenue Generating Ideas for Hotels in 2020
HotStats recently released its fourth-quarter research results and the news isn’t positive for the hotel industry. Hotels in the United States began Q4 with a 2.8 percent decline in gross operating profit per available room versus the same month last year. GOPPAR had been trending positive until October.David Eisen, Director of Hotel Intelligence, Americas at HotStats says, “It’s too bad the momentum of the last two months couldn’t continue into October, especially as we move into the [...]
Maintaining a Healthy and Engaged Database in 2020
For email marketers, it is crucial to maintain a healthy database. This means establishing regular data hygiene processes and following email best practices to ensure maximum deliverability and prospect engagement with outbound marketing content. The challenges every email marketer faces Studies show that the typical B2B database decays, or becomes invalid, at a rate of over 2% per month, or a quarter or more of all prospect data annually, depending on your vertical. That’s a [...]
The Guest Data Platform Built for Hoteliers
Revinate has launched the hotel industry’s first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. We’ve drawn from a decade of experience partnering with tens of thousands of hoteliers, to build this platform to solve the hotel industry’s pressing need for a clean, robust, single view of the guest. By integrating data from multiple sources, the platform provides hoteliers a holistic view [...]
Why Your Guests Should be at the Center of Everything
A serious question: as a hotelier, are you in the business of managing rooms or managing guests? Stated another way, when running your business, do you think about your 200-room hotel and how to fill it? Or do you think about the 100,000 potential guests that could come stay with you if you were to market to your ideal guests at the right time in personalized and targeted ways? There’s a big difference between these [...]
Hoteliers Fight for New Legislation to Combat Booking Scams
Earlier this month, The American Hotel & Lodging Association (AHLA) released new research that reveals the true cost of online booking scams and dishonest marketing practices by fraudulent and misleading travel websites. The data shows that “23 percent of consumers report being misled by third-party traveler resellers on the phone or online, which amounted to $5.7 billion in fraudulent and misleading hotel booking transactions in 2018 alone.” It happened to me once right after I [...]
10 Most Read Blog Articles of 2019
At Revinate, we love creating the kind of content that’s helpful for hoteliers. If we’re doing our jobs, we’re making your jobs easier. On our blog, we’ve covered everything from the new CCPA and the fall of Thomas Cook to best practices for Black Friday email campaigns and how to make the most of in-stay surveys. Here are the 10 most read blog articles of 2019. 1. Heads Explode as Marriott Adds Private Homes to [...]