Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
ADA Compliance for Hotel Email Marketing
Email accessibility ensures that people with disabilities, or who are using assistive technologies, receive your emails and can easily understand the content. Assistive technology can include screen readers, magnifiers, joysticks, eye tracking or any of the other wonderful technology that now helps disabled people live better lives. If your emails are designed only for the young and able with 20/20 vision, then not everyone will be able to adequately view them. That’s not what you [...]
ADA Compliance For Hotel Websites
In 1990, when the Americans with Disabilities Act came into existence, it marked a turning point for civil liberties and prohibiting discrimination or inaccessibility for persons with disabilities. However, this step forward meant that many public and private institutions would have to implement changes, and hotels specifically were dramatically affected. All places of public accommodation were required to provide people with disabilities with "full and equal enjoyment of goods, services, privileges, advantages or accommodations." In other words, [...]
How to Get Valuable Feedback From Guests
Any business that wants to flourish and grow needs to be highly responsive to customer feedback. The best hotels in the world are always looking for feedback from guests to improve and better understand guest expectations. Thankfully, hotels today have many sources of guest feedback, including online reviews, old-school comment cards, surveys, in-person feedback and direct feedback left on social media or sent directly to the hotel. In this blog post, we dive into guest [...]
Top 5 Tips for Hoteliers to Avoid Security Breaches
These days, data security and privacy are paramount. Hotels who have seen security breaches are facing huge fines, like Marriott. And hoteliers are spending more time and more money on data security than ever before. But, as world-famous hacker Kevin Mitnick put it, “Companies spend millions of dollars on firewalls, encryption, and secure access devices, and its money wasted; none of these measures address the weakest link in the security chain.” In other words, no [...]
What is first party data and how hoteliers can use it
The first party data opportunity is undeniable. The world’s best brands, like Amazon and Airbnb, all put the customer at the center of their business with highly customized and data-driven experiences. But it’s hard to pull this off, especially for hotels -- traveler journeys are disjointed, guest data is siloed, and attribution is flawed, just to name a few challenges that hoteliers are facing today. To take a quick step back, first party data is [...]
Exclusive: Whistle’s Founders on multi-channel communications, machine learning, and more
We recently sat down with Christopher Hovanessian and Jonathan Rojas, co-founders of Whistle. Whistle is an intriguing guest messaging solution for hotels. We discussed trends in the industry and got their thoughts on where hoteliers should be making investments for success in 2020. What are you seeing hoteliers focus on when it comes to guest communications and guest experience? An increased focus on personalization is one trend we see. It is a big opportunity when [...]