Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
3 Hotel Email Marketing Metrics You Should Know
Email marketing performance metrics can be challenging to understand for many hotel marketers. Knowing when a campaign is performing well and when it is not isn't just about understanding open rates or click-through rates. While these are important engagement metrics, and you should pay close attention to them, there are three other metrics that will affect your deliverability over the long run and may fly under the radar of some marketers. 1. Your bounce rate [...]
7 things you need to know to capture luxury Chinese travelers
Driven largely by the rise in Chinese tourists, the number of luxury hotels in the United States will grow to 1067 luxury hotels by the end of 2019, according to the GlobalData’s new report, “Destination Market Insights U.S.” This figure is expected to increase to 1,123 by 2022, at a compound annual growth rate of 1.7 percent. Given the volume of Chinese tourists that will be coming to the United States, and the fact that [...]
Why you should pick a Hotel CRM before switching PMS
Guest data is your livelihood. You spend a great deal of time and energy to protect it, organize it and use it. That makes choosing where your data is housed incredibly important. Many hoteliers fear that they must move to a new PMS before choosing a Hotel CRM solution. The truth may be the opposite. Taking a PMS first approach whereby you move to a new PMS before selecting a Guest Data Platform or CRM may [...]
3 biggest guest data challenges, according to hoteliers
At Revinate, we’re focused on solving the data problem for hoteliers. And, according to the latest study by h2c, a hotel distribution strategy and content marketing service, making guest data useable is the number one CRM challenge that hoteliers across the world are facing. The report, entitled h2c Global CRM & Guest Data Management Study, will be released in early October, but we’ve got a sneak peek right here on our blog. Here are a [...]
The Fate of Hotel Resort Fees
Today, hotel pricing is far from transparent. Whether a guest books online, with an agent, or over the phone with a hotel representative, it’s common for them to be surprised by hidden taxes, resort fees, amenity fees or destination fees that weren’t reflected in the originally stated price. It’s frustrated guests for years and now the government is looking into the practice. The case against resort fees In 2016, the attorneys general from all 50 [...]
4 ways to boost guest experience and ROI
Looking for ways to make your guests’ experience better? Preferably in a way that wasn’t time-consuming or cost-prohibitive? It can be hard to stand out among the crowd, but here are a few easy ways to boost guest experience at scale. 1. Send a pre-arrival email to gather guest preferences Get to know your guests before they even step into your front door. By sending pre-arrival emails, you can help guests to personalize their own [...]