Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Guide to Email Deliverability, Part 1: Dos and Don’ts
As one of Revinate’s Hospitality Marketing Strategists, I work closely with our Revinate Marketing customers on the most foundational aspect of email marketing – deliverability. What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of email lists, volume and cadence of sends, spam reports, and recipient engagement with messages, to name a few. Nowadays, more and more [...]
5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right
You would think guest engagement is simple. They already like your brand enough to book a room. Now you just need to send them the right messages at the right time and the rest will just take care of itself, right?If that were really the case, hotels would be owning more of the guest relationship. Guests who have stayed at a hotel previously wouldn’t be booking through an OTA for their second, third, or even [...]
Exclusive Insights: Top 5 Globally Trending Topics in Guest Reviews
For the tens of thousands of hoteliers who use Revinate Reputation, sentiment analysis is crucial for helping them understand which services and amenities are most important to their guests. In doing research for this article, we looked at more than 200 topics extracted from more than 58 million reviews in 2016 and 2017 to understand the top five globally trending topics. Trending in the number one spot is lobby condition, with a 70% increase in [...]
8 Key Metrics to Track for Email Marketing Performance
Time and time again, email proves to be one of the most helpful marketing tactics out there. Email also happens to be one of the best sources of data for marketing analytics, giving you endless amounts of valuable information to track and analyze. Data means very little and won't help you improve your marketing efforts if you aren't looking at what it is doing for your business. Be more effective with your email marketing strategies by [...]
Who to Watch in Travel and Hospitality: 9 Names You Should Know
An industry filled with diverse talent and innovative thinking, hospitality and travel attracts some of the brightest minds and highest achievers. From operators, consultants and developers to educators, award-winning writers, and bestselling authors, these veterans of the hospitality sector stand out among the pack. 1. Jon Albano, Founder & CEO @LodgingMetrics Recognized as a leading hospitality needs expert, Jonathan Albano has spent over 15 years bringing owners and vendors together for mutual gain. During [...]
Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers
Happy Valentine’s Day! It’s the holiday to be festive, be lovely, and most importantly for hoteliers, be relevant. We’ve compiled a list of some of our favorite Valentine’s Day campaigns our Revinate Marketing customers have created in the past. Whether it’s a Valentine’s Day package, romantic three-course dinner, or a bouquet of flowers or champagne bottle upsell, check them out for future inspiration! 1. Hotel Emma Subject line: Romance is in the Cards Hotel Emma [...]