Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
One Example of How NOT to Respond to Negative Reviews
The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online.The hungry customer wrote a short review about the restaurant in Huddersfield, a large market town in West Yorkshire England, but said it “wasn’t worth the drive” after traveling 50 minutes there. The reviewer and her husband had chosen the restaurant for their anniversary dinner after it was recommended by a friend.Leaving three stars, [...]
Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination
You're a hotelier, and that means you're busy. Despite your best efforts, you can never seem to find enough time to check every item off your "to do" list. And even when you do, it's quickly replaced by three new tasks. That's why we recommend making automated campaigns the centerpiece of your email marketing strategy. These "set it and forget" campaigns only require your attention one time while you set them up. They then go [...]
How (and When) to Respond to Positive Hotel Reviews
When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study by Cornell University indicate the need for a more strategic approach. The study found a positive correlation between response rates and bookings revenue. That is, hotels that respond to reviews up to a 40-45% response rate may see up to a 2.2x [...]
Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer
Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for even the most seasoned of hoteliers. Since TAUZIA Hotel Management recently launched a new brand, we sat down with Marc Steinmeyer, the President Director of TAUZIA Hotel Management, to learn more about the thought process behind the decision to launch, and the steps [...]
Survey Says: The Impact of Email List Segmentation on Engagement
We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, or those sent to a specific audience of a segmented email list, fare much better. According to recent research from MailChimp found that targeted email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than generic blast emails. [...]
Report: 78% of All Online Hotel Reviews Come From the Top Four Sites
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition of the Global Hotel Reputation Benchmark Report, which is intended to update that information with data from over 70 million reviews published online in 2015 and 2016.CLICK HERE to access the full report.One of the items we looked at was the global review [...]