Bio
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6 Tips to Organically Grow and Maintain Your Hotel Database
As Revinate’s Hospitality Marketing Strategist for Asia Pacific, I love working closely with customers on optimizing their email marketing strategies through Revinate’s hotel CRM suite. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is where the most powerful guest data is stored. It may seem simple enough to maintain and grow a healthy database, but it actually takes quite a bit of savviness and know-how. Keep [...]
What Recent TripAdvisor Changes Mean for Hoteliers
TripAdvisor recently announced that it is changing how it displays accommodation options to travelers in destination search results. This change also means an update to the ranking algorithm, which will better measure the consistency of business performance over time. So what does this mean for hotels? Keep reading to find out... Growth of Private Accommodations There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality [...]
GDPR: A hotelier’s guide, part 1 — glossary of terms
Glossary of Relevant Terms The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. At Revinate, we are all about making the complicated less complicated. At the moment, one of the most complicated things out there is the European Union’s new privacy law, the General Data Protection Regulation (GDPR). To help you navigate this big change, we are taking the more complex nuances of [...]
Top 5 Ways to Drive Your Hotel’s ADR
Email marketing to drive average daily rate (ADR)? Absolutely. As Revinate’s Senior Hospitality Marketing Strategist, one of the first things I’m often asked by Revinate Marketing customers is how they can use email marketing to increase their ADR. Here I’m focusing on the five ways that I’ve seen have the greatest impact. 1. Upsells and Upgrades Upsells are one of the easiest and most dependable ways to drive higher ADR. I recommend sending [...]
Guide to Email Deliverability, Part 1: Dos and Don’ts
As one of Revinate’s Hospitality Marketing Strategists, I work closely with our Revinate Marketing customers on the most foundational aspect of email marketing – deliverability. What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of email lists, volume and cadence of sends, spam reports, and recipient engagement with messages, to name a few. Nowadays, more and more [...]
5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right
You would think guest engagement is simple. They already like your brand enough to book a room. Now you just need to send them the right messages at the right time and the rest will just take care of itself, right?If that were really the case, hotels would be owning more of the guest relationship. Guests who have stayed at a hotel previously wouldn’t be booking through an OTA for their second, third, or even [...]