Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Ways Hotels Leveraged Guest Feedback to Improve on TripAdvisor
These days, replying to online reviews is just table stakes. To get ahead of the competition on online reputation, hoteliers have to leverage their feedback data in strategic ways. Here are five ways that Revinate customers have used their feedback data to beat their competitors on TripAdvisor.1. Informed investment strategyLas Suites is a 91-room hotel located in the heart of Polanco, an upscale neighborhood in Mexico City. The area is peppered with embassies, art galleries, [...]
Why Rich Guest Data is a Game-Changer for Hospitality
Seventy percent of consumers expect more personalized services from brands. But until recently, the concept of true personalization in the hospitality industry was a pipe dream. Here’s an example: Recently, my colleague checked into a hotel where she had stayed twice before. The front desk agent warmly welcomed her. After confirming the details of the reservation, the agent asked, “Have you stayed with us before?” Naturally, my colleague was taken aback. Not only had she [...]
Why Every Hotel Marketer Needs Closed-Loop Reporting
Closed-loop reporting is one of the most powerful tools that hotel marketers have at their disposal. Not only does it allow marketers to demonstrate their work's value to their organizations, but it also enables them to improve their marketing. What is closed-loop marketing? First, let's clarify what closed-loop marketing is. Closed-loop marketing is marketing that relies and on data and insights from closed-loop reporting. “Closing the loop” in terms of hospitality operations just means that [...]
How to Grow Your Hotel’s Email Opt-in List
You've probably heard of the K.I.S.S. rule - Keep It Simple, Silly. All too often, hotel marketers make things way too complicated. Marketers often force potential subscribers and loyal guests to jump through too many hoops, all to get them to access information and offers they desperately want guests to consume. But, it's becoming increasingly important to collect as much data about your guests as possible. So, how should hotel marketers get guests to opt-in [...]
Why Sentiment Analysis and Review Responses are Critical for Your Hotel
How much do you rely on your online reviews? Do you look just at the review rating or do you consider the sentiment of the comments within the review?At Revinate I’ve seen that many hoteliers don’t respond to 4 and 5 star reviews. But, within those 4 and 5 star reviews, there are often negative comments. Perhaps a guest has a great stay overall, but has a minor complaint about wi-fi issues or resort fees. [...]
Responding to Online Reviews: The Positive Sandwich Method
Your guests are talking about their experience with your property on review sites and OTAs. Prospective guests look for these reviews at a critical stage in the booking process. It is essential for hoteliers to respond and interact with these guests for three reasons. By responding, you can:Minimize the damage negative comments can do to your hotel’s reputationRecover service with unhappy guestsDiscover brand enthusiasts and turn them into promotersBut when it comes to online reviews, [...]