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3 Proven Digital Marketing Strategies for Small Hotels in 2018
The golden age of hotel digital marketing presents a huge advantage for big brand hotels. They have become their own publishers and agencies, creating hyper-targeted digital marketing campaigns.Strategies like these leave smaller hotels feeling like they can’t keep up. So how can smaller brands capture the attention of prospective guests?Check out these three proven digital marketing strategies your small hotel will want to focus on in 2018. 1. Inbound Marketing StrategiesSmall hotels must operate transparently and [...]
Building a Hotel Technology Solutions Strategy
How many systems and vendors do you have in place today to manage your critical distribution, commerce, marketing and engagement functions? Many hotels we speak with are using upwards of 20 systems, often a mix of legacy and more modern systems, with wide-ranging capabilities from their core Property Management System to more sophisticated Customer Relationship Management and marketing automation.The question is, how many of these technology solutions are getting you closer to your corporate mission [...]
Demystifying the Net Promoter Score for Hotels
The Net Promoter Score (NPS) is a simple but powerful metric used to measure guest satisfaction with one question. Created by Bain & Company, NPS is an emotion-based question that asks customers to rate on a scale of 0-10, “How likely are you to recommend this business to a friend or colleague?” It's a great internal indicator of how your hotel is doing. How does Net Promoter Score work? Guests are asked to rate one [...]
Four Myths of Online Reputation Management
Once upon a time, the vast majority of guest feedback was private. Hoteliers could see how their hotel was doing in the eyes of their guests without cluing their competitors or prospective guests in on what their guests were complaining about.But now, consumers are writing feedback on public websites like online review sites, online travel agencies (OTAs), and more. In fact, according to TripAdvisor data, more than 50% of consumers have reported writing a review [...]
Is Online Paid Advertising Still Effective for Hotels?
These days, paid ads come in a lot of different shapes and sizes -- social ads, sponsored “native” ads, paid search ads.With every new medium or media outlet, a new way to advertise seems to inevitably follow. But from a marketer’s perspective, are they worth the money? Do they actually work?On one side, some swear by their effectiveness and ROI. On the other, we have purists who find paid advertisements intrusive and spammy.For example, HubSpot [...]
Three Reasons Why Guest Data Will Save Your Hotel
Over the last couple of years, the online travel agencies (OTAs) have consolidated significantly, as Expedia and Priceline have purchased some of the more regional players. For those keeping track, Expedia now owns Hotels.com, Hotwire, Travelocity, Orbitz, Trivago, CheapTickets, and eBookers among others. The Priceline Group now owns Booking.com, priceline.com, KAYAK, agoda.com, and more. These acquisitions have resulted in much less competition amongst OTAs and metasearch sites. Additionally, TripAdvisor and Google have thrown their hats [...]