Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel Social Media Marketing Tips for the Holiday Season
Did the holiday season creep up on you? Do you need to beef up your holiday social media campaign? Here's how you can increase your social media engagement while getting your fans and prospective guests in the holiday spirit with these hotel social media marketing tips and ideas. 1. Brand your hotel social media pages appropriately Your hotel property doesn't have to be the only thing that's decorated during the holidays! Keep your brand current [...]
User-Generated Content in Hospitality
From the luxury resort to the neighborhood bed and breakfast, hotels all have one thing in common: guests. The General Social Survey (GSS) has long been the benchmark of performance in hospitality. But the popularity of review sites and OTAs is rising. Guests are writing hotel reviews on dozens of sites rather than filling out a GSS. They’re posting to Facebook and Twitter about their hotel experiences. They’re Instagramming their vacation photos. The guest experience [...]
Guest Feedback Suite Success Story: The Morning Star Express
At Revinate, the relationship with our clients begins with the sale but grows throughout the years. It always delights us to see how our platform helps our customers rise to new heights. One such customer is the Morning Star Express, an independent hotel in Pretoria, South Africa. The hotel signed up for Revinate service in October 2013, purchasing the entire Guest Feedback Suite, which includes Online Reputation Management, On-Site Surveys and Post-Stay Surveys. One year [...]
Will TripAdvisor Remove Bad Reviews?
There are only a few circumstances under which TripAdvisor will remove bad reviews. Here's how to make your request, how to respond, and what to do in the meantime.
5 Things Guests Should do to Ensure Their Next Hotel Stay is Superb
Hoteliers want nothing more than to craft the perfect stay for each and every guest. But as an hotelier, there isn't much you can do when you have an uninformed and difficult traveler. Mix in an Online Travel Agency booking and a sold out weekend, and you have the perfect storm.Hoteliers deal with a plethora of issues on any given day, and many of them center around the uneducated traveler. Most wish incoming guests knew [...]
Why Hotels Need to Personalize the Guest Experience
Until recently, the concept of true personalization in the hospitality industry was a pipe dream. Most hotels use disparate platforms for booking, point-of-sale, property management systems, loyalty, ticketing, etc., which make capturing critical guest data extremely complicated. Additionally, if a guest books a room through an OTA, the hotel doesn’t get access to my email unless I provide it in person at check-in.Having worked in the hospitality industry for many years, I understand the difficulty [...]