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Three Practical Uses for Sentiment Analysis
We thought we might try something a little different for our monthly product blog post. As we work on getting some pretty major features ready to release soon--stay tuned!-- we’re going to focus in on an oldie but a goodie: the extremely insightful and actionable Sentiment Analysis report.First, here’s a quick recap of what Sentiment Analysis can do for you. This report helps you know more about your guests’ opinions about specific aspects of your [...]
Facebook Ad Targeting for Hotels
Are you considering running Facebook ads for your hotel? Have you tried Facebook ads but have had little success?Facebook can do a lot to help you find your ideal audience online for hotel marketing. The targeting capabilities on Facebook are arguably far more advanced than any other social media platform. Facebook allows brands to get in front of their perfect audience on a regular basis.Why targeting? Because it's more effective. A study by the Network [...]
Getting to Know Your Guests Through Progressive Profiling
Even today, most hotels don't know much about their guests. A booking engine or OTA will give hotels a guest's first and last name. If the hotel gets an email address, it should consider itself lucky. Missing or incorrect information in guest databases has long been an obstacle for hotels looking to build a personally relevant guest experience.The problem is, today's guests expect more from their hotel stays than they used to. According to a [...]
5 Tips for Increasing Hotel Email Engagement
The rise in email volume has created a challenge for hotel marketers. According to Return Path, over 80% of your guests' inboxes are promotional or transactional in nature. Consumers' inboxes are flooded with communications, and as a result, hotel marketers face the challenge of delivering relevant, quality messaging to ensure their guests continue to open emails. Why is this important? Because engagement is more than just a measure of the success of your campaigns. It [...]
Survey best practices 101: The ultimate guide to creating the ideal survey experience
Consumers today are becoming increasingly accustomed to companies asking for feedback. Whether you just paid for coffee and were asked about your experience or you received an email from your credit card company asking for feedback, survey solicitation is becoming a weekly, or even daily, occurrence. With so many businesses striving to tailor their customer experience, feedback is critical to move the needle. In the hospitality industry, guest feedback is absolutely pivotal in creating a [...]
Why Online Reviews are Your Hotel’s Best Social Marketing Tool
Adding guest reviews to your hotel's website has been shown to result in an increase in direct bookings. L2 found in 2014 that hotel brands that featured guest reviews on their websites sent 39% less traffic to unprofitable OTAs by enabling travelers to make purchase decisions without leaving the site.But, reviews do more than just increase on-site conversions. They also increase qualified traffic and boost engagement on your site amongst guests and prospective guests. In [...]