Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel Marketing: The Active Baby Boomer
In our webinar last week, Delivering the Ideal Millennial Experience, we covered age demographics, and how it's important to target your messaging to differences in behaviors and expectations. (CLICK HERE to access the recorded webinar.) We talked a little bit about Baby Boomers, to give context to the conversation about Millennials.Baby Boomers, as we know, have very different expectations from Millennials. They tend to prefer in-person communication, and tend to eschew technology fads. For example, [...]
3 Ways to Build Your Guest Database
Most hotels have a guest database in some form or another. But as we discussed in our post on arrivals reports, they often fall short of the needs of the modern hotelier. Today's travelers expect a high level of personalization, and millennials, in particular, don't respond well to generic email marketing blasts. However, they are much more responsive to email marketing messages that feel more targeted or personally relevant. To get higher ROI on their [...]
What Your Hotel Arrival Report is Missing
The vast majority of hoteliers are relying on arrivals reports that are obsolete. Here's how your hotel arrivals reports could be better tools for success.
ORM Success Story: Fillmore Hospitality
Fillmore Hospitality has seen a direct correlation to revenue enhancement by listening, adjusting and responding to Revinate’s ongoing data. “Just after the re-branding, our market share for occupancy levels were at 70-80%. Due to our daily analysis using Revinate, our occupancy index is exceeding 100%. As of now, we are able to yield more aggressively thus remarkably impacting our RevPAR,” says David.
UPDATED: Which Sites Allow Management Responses to Hotel Reviews?
Hotel management responses to online reviews are extremely important. But, there are so many different review sites, it can be difficult to keep track of them. Here’s our list of the major review sites that allow hotel management responses, and how to go about obtaining the proper credentials for review responses.
Hospitality Crisis Management
Dean Dacko, the SVP of Marketing for Malaysia Airlines, speaks about how he handled the recent tragedies involving his company’s flights.