Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Ouch. A Bad Review Stings.
This Valentine's Day morning I woke up bright and early and was looking forward to an exercise class before I started work. I had a press release queued up for 3am so I quickly scanned my email to ensure that it went out and was being picked up by the media. And that's when I noticed an email from a work friend, alerting me to a blog post. "Brace yourself," it said, alongside a link. [...]
Kempinski Hotels Selects Revinate as Social Media Solution
San Francisco, CA – February 14, 2012—Revinate, the new standard for guest satisfaction for the hospitality industry, today announced that Kempinski Hotels S.A. has partnered with Revinate across its portfolio of 71 luxury hotels in the Middle East, Africa, Asia and Europe. The global rollout of Revinate is happening in-line with Kempinski’s new social media strategy to ensure that success can be tracked and measured. Kempinski property and corporate staff will be using the software [...]
Revinate Launches Comprehensive Social Media Solution for Restaurants
San Francisco, CA – December 12, 2011—Revinate, the next generation of guest satisfaction, today announced the immediate availability of its much anticipated restaurant solution. This innovative new solution for restaurants leverages Revinate’s experience as the leading social media solution for thousands of hotels worldwide. Now, restaurant brands, management companies, owners and operators can benefit from the powerful online reputation platform that global hotel companies such as Hyatt Hotels, Sofitel and Kempinski rely on daily to [...]
Revinate and HeBS Digital Announce Strategic Partnership
New York, NY (December 8, 2011) – HeBS Digital, the leading hotel digital marketing and direct online strategy firm for the hospitality industry, today announces its strategic partnership with Revinate, the leading social media and reputation management solution for the hospitality industry. The insight and robust tools that Revinate provides, combined with HeBS Digital packages designed to complement Revinate’s offerings, put the power of a strong customer review monitoring strategy at the hotelier’s fingertips. “At [...]
Imagine every guest is a review writer
If you trained all employees to expect every guest to write a review, how would that change the way your hotel operates? My guess is that it would drive staff to provide better service and take care of small issues in person, before guests have a chance to complain online. For example, during a recent hotel stay I left my room to get coffee before a morning conference call. When I came back up to [...]
Why Hoteliers Still Have Control in the Age of Reviews and Social Media
When I talk about online reputation management, I often say that power has shifted to the consumer in the age of social media. While at first this sounds like bad news to the hotelier, it's not. The shift simply means that marketing must be done in a new way. Here is how I like to think about it: in this new age of public reviews and social media, hotel guests now own a critical piece [...]