Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Social Media ROI
What if I told you that in less than 2 minutes a day you could find people actively looking for recommendations of places to stay in your city and reaching them was as simple as sending a Tweet or posting a message. Social Media Searches is a feature in Revinate that many clients are using to book real business. They set up searches to try to unearth people looking for recommendations of places to stay [...]
Management Response Rates
As you know, many online review sites and OTAs now allow managers to respond to reviews. If you follow this blog regularly, or are a Revinate customer, you know that we highly recommend that hotels take advantage of management responses as it's a great way to show customers that you are listening for feedback and that you care about the guest experience. But how many are responding to reviews? In April, TripAdvisor said that 7% [...]
Help Responding to Reviews
This month, Daniel Edward Craig and I launched a Webinar series called the Review Clinic. You can see the recording from our first event in the previous blog post. The next free, online event will be Thursday, July 28th at 9am pacific/12pm eastern. Please sign up here. We created the event because we know that many hotel professionals are still not comfortable responding publicly to reviews and we wanted to help. We invited hoteliers to [...]
Revinate Success Story: Parc 55 Wyndham
Thanks for checking out this Revinate Success Story. You may download a PDF version of this article. Please check out additional success stories, and contact us for more information about Revinate. Parc 55 Wyndham hotel is a 1000+ room property located in the heart of San Francisco’s bustling shopping and business center. The hotel caters to both business and leisure travelers looking for luxurious accommodations in a prime location. Parc 55 Wyndham is managed by [...]
What drives people to complain online?
Last month, MIT published a really interesting article called When Unhappy Customers Strike Back on the Internet that looks at why people turn to the internet to voice their complaints. In addition to explaining why people complain about companies, the article also helps brands understand how they should respond.In a nutshell, the authors find that "customers go online because (1) they are victims of a "double deviation"; and (2) they feel betrayed." A "double [...]
A Social Media Start-up Guide for New Hotels
We always joke that hotel executives should think about social media before naming their hotels. Why? If you want to make sure you are able to monitor what people are saying about the property and engage in conversations across the Web, you need a name that is unique enough to come up in searches. Just ask the London Hotel or The Hotel how hard it is to track their mentions and you'll know the struggle [...]