Bio
Featured articles
3 Proven Digital Marketing Strategies for Small Hotels in 2018
The golden age of hotel digital marketing presents a huge advantage for big brand hotels. They have become their own publishers and agencies, creating hyper-targeted digital marketing campaigns.Strategies like these leave smaller hotels feeling like they can’t keep up. So how can smaller brands capture the attention of prospective guests?Check out these three proven digital marketing strategies your small hotel will want to focus on in 2018. 1. Inbound Marketing StrategiesSmall hotels must operate transparently and [...]
5 Things Your Hotel Can Learn from Netflix
In 2007, Netflix rolled out a new service: Subscribers could stream movies without having to wait for DVDs in the mail. Since then, Netflix has transformed the entertainment industry. Today, it delivers over two billion hours of content per month to 57.4 million subscribers.Hotels can take a lesson (or five) from the rise of Netflix. In this on-demand era, your guests are in control. Your service and marketing tactics need to change to keep your [...]
Revinate Faces Dragons, Emerges Victorious
A few weeks ago, Revinate won Phocuswright’s prestigious “Most Innovative Established Company” award. In this event, 42 companies, carefully chosen by an experienced analyst team, take the stage at Phocuswright’s Travel Innovation Summit to demonstrate applications, technologies and solutions with the potential to transform travel planning, purchasing and marketing. A panel of judges evaluates each demonstrator on three categories: Level of technical innovation Business value of the innovation Potential effect on the marketplace Additionally, a [...]
Building a Hotel Technology Solutions Strategy
How many systems and vendors do you have in place today to manage your critical distribution, commerce, marketing and engagement functions? Many hotels we speak with are using upwards of 20 systems, often a mix of legacy and more modern systems, with wide-ranging capabilities from their core Property Management System to more sophisticated Customer Relationship Management and marketing automation.The question is, how many of these technology solutions are getting you closer to your corporate mission [...]
Holiday Guests: How to Build Long-Term Relationships
Here at Revinate, one of our primary focuses is helping hoteliers build valuable, lifelong relationships with their guests to keep them coming back again and again. One question we've been getting lately is, what about the guests who only stay with us once? Or, especially for luxury properties, what about the guests who stay with us as a treat during the holidays?In retail, holiday sales have traditionally been viewed as transactions with the customers buying [...]
Demystifying the Net Promoter Score for Hotels
The Net Promoter Score (NPS) is a simple but powerful metric used to measure guest satisfaction with one question. Created by Bain & Company, NPS is an emotion-based question that asks customers to rate on a scale of 0-10, “How likely are you to recommend this business to a friend or colleague?” It's a great internal indicator of how your hotel is doing. How does Net Promoter Score work? Guests are asked to rate one [...]