CRM and Marketing Programs Manager

5 Ideas for Segmenting Your Database

There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact, according to a 2017 study by MailChimp, segmented campaigns saw a 14.3% higher open rate and a 100.95% higher click-thru rate than non-segmented campaigns. … Continued

CRM and Marketing Programs Manager

Coming Soon! Smarter, Faster and Better Segment Building Technology to Help You Target More Effectively

If you want to hit the bullseye with your email campaigns, you have to go after the right target. Later this month, Revinate Marketing™ will release its brand new, easy-to-use segment builder which will allow you to create and save segments prior to building your campaigns. This means your segments will live separately from your … Continued

CRM and Marketing Programs Manager

Unknown Users are Your Hotel’s Mortal Enemy

Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to have a healthy database in order to drive more profitable revenue. But “healthy” does not necessarily mean big. … Continued

CRM and Marketing Programs Manager

Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly replaced by three new tasks. That’s why we recommend making automated campaigns the centerpiece of your email marketing strategy. … Continued