News and best practices for hospitality professionals
5 Ideas for Segmenting Your Database
There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact, according to a 2017 study by MailChimp, segmented campaigns saw a 14.3% higher open rate and a 100.95% higher click-thru rate than non-segmented campaigns. … Continued
If you want to hit the bullseye with your email campaigns, you have to go after the right target. Later this month, Revinate Marketing™ will release its brand new, easy-to-use segment builder which will allow you to create and save segments prior to building your campaigns. This means your segments will live separately from your … Continued
Unknown Users are Your Hotel’s Mortal Enemy
Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to have a healthy database in order to drive more profitable revenue. But “healthy” does not necessarily mean big. … Continued
Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination
You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly replaced by three new tasks. That’s why we recommend making automated campaigns the centerpiece of your email marketing strategy. … Continued
How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps
There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast for the month. Blasting out a last minute offer or a 48-hour flash sale may be just what … Continued
