VP Marketing Revinate

Hotel Digital Marketing Optimization in 2017


As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest acquisition strategies, a hotelier actually needs more context on return on investment (ROI) to make an informed decision on 2017 spending. In other words, what … Continued

[Infographic] Why Some Twitter Hashtags are Totally Worthless


When thing about your hotel social media marketing strategy, Twitter is an essential part of real-time customer service and guest marketing. Hashtags are generally considered integral to the success of any Twitter campaign. Similar to keywords, hashtags were designed to help Twitter users organize, filter, and search for content. They are supposed to help your … Continued

Marketing Specialist

Holiday-Themed Email Benchmarks: Learnings for 2016


We have long advocated that hotels should look to leaders other industries to help them decide how to take their businesses to the next level. Retail is one industry that is on the forefront of business-to-consumer marketing practices, as they constantly test new technologies and methods of connecting with their customers. Recently, Yesmail put out … Continued