Sr. Manager, Product and Customer Marketing

Podcast Summary: Revinate on Email Marketing Success

Hoteliers used to manage room inventory. Today they manage customers. What does this mean for hotel marketing? Effective hotel marketing today means gathering guest data and segmenting it in a way that lets marketers send personalized communications at every step in the guest’s journey. Marc Heyneker, Revinate’s co-founder and CEO, and Erica Rich, Revinate’s Senior Hospitality … Continued

Hotel Loyalty is Dead…or is It?

Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the modern traveler. After nearly two years of healthy debate with numerous hoteliers on this topic, and some alarming new research from McKinsey, … Continued

Executive interview: Oliver Geldner on distribution, marketing & revenue

Right before the holiday season, I had a chance to interview Oliver Geldner to talk about hotel marketing, revenue and distribution. Oliver has a wealth of knowledge in the field, with more than 30 years’ experience in the industry. He is an expert in e-commerce, digital marketing, distribution and profit management. He has worked in … Continued

Five Ways to Ensure Your Hotel is Prepared for GDPR

  The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is your hotel prepared? GDPR takes effect on May 25, 2018. This sweeping, detailed regulation requires businesses to protect the personally identifiable information (PII) … Continued