Archive

VP Marketing Revinate

Introducing: The Revinate Career Hub for Hospitality Professionals

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At Revinate, we pride ourselves on building great technology that you need to be successful and compete in a modern economy. From our award-winning online reputation management and guest satisfaction surveys to our marketing automation/CRM products, we’re proud of the strong results hoteliers are seeing using our products. However, we also know that technology alone … Continued


One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

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In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of TripAdvisor’s Popularity Index is proprietary, so we don’t have all the information about what affects a hotel’s ranking. But, they … Continued


Generic Blast Emails Are Killing Your Business

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The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email continues to drive at least 4x higher ROI than all other marketing formats. But, generic blast emails, or those that you send to your entire database, … Continued


[Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

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As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of getting the highest return on your marketing investment. And, with over 70 percent of Internet users preferring email correspondence with businesses, this marketing channel … Continued

Field Marketing Manager, Americas

Exclusive Interview: Chinese travelers’ boom in Seattle

120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. And approximately 115K of them visited Seattle. We had the opportunity to speak with John Boesche, Director of Visit Seattle to learn more about this important opportunity for the hospitality industry in the Pacific Northwest. 1) What’s Visit … Continued