Archive


Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a hotel marketer who relies heavily on the ability to tug at your … Continued

CRM and Marketing Programs Manager

5 Ideas for Segmenting Your Database

There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact, according to a 2017 study by MailChimp, segmented campaigns saw a 14.3% higher open rate and a 100.95% higher click-thru rate than non-segmented campaigns. … Continued

Marketing Specialist

[Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. It’s something we’ve cited in the past too. Whether or not the measurement is accurate, it’s hard to deny that attention spans of past and present guests who receive your hotel’s emails are decreasing… or are they? … Continued

Vice President and General Manager, EMEA

Here’s One Way Hotels are Failing Pre-Arrival Guests

When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years ago. Those expectations are so high because airlines, the OTAs, and Airbnb have taken charge and set them there with tailored pre-trip communications. … Continued