Featured articles
This autumn newsletter inspires couples and direct bookings at voco Belfast
Inspiration This autumn newsletter inspires couples and direct bookings at voco Belfast Subject line: 🍂 [Guest First Name], Belfast Beckons This Autumn & Winter Sent: September 2025 Brand: voco Belfast by IHG Category: Inspiration Hotel location: Belfast, United Kingdom (EMEA) Our thoughts: voco Belfast crafted an inviting autumn newsletter that spoke directly to couples and adult travelers. By excluding families (past reservations with children) and OTA bookers, the hotel ensured its [...]
InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue
Inspiration InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue Subject line: Exciting News! Sent: September 2025 Brand: Theo Randall Cucina Italiana at the InterContinental London Park Lane Category: Inspiration Hotel location: London, United Kingdom (EMEA) Our thoughts: InterContinental London Park Lane successfully promoted its award-winning restaurant, Theo Randall Cucina Italiana, to drive engagement, boost event registration, and increase dining reservations, resulting in ancillary revenue and room bookings. This [...]
Memmo Hotels drive room nights with this experiential package
Inspiration Memmo Hotels drive room nights with this experiential package Subject line: Feel the ocean. Live Sagres this winter Sent: September 2025 Brand: Memmo Hotels (Memmo Baleeira) Category: Inspiration Hotel location: Sagres, Portugal (EMEA) Our thoughts: Memmo Hotels' "surf like a local" campaign in Sagres is a great example of how experiential offers drive bookings. Sent in both English and Portuguese, the campaign invited guests to a three-day program packed with immersive [...]
InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest
Inspiration InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest Subject line: [Couples version] An Escape for Two on Hayman Island Subject line: [Family version] A Family Escape on Hayman Island Sent: September 2025 Brand: InterContinental Hayman Great Barrier Reef Category: Inspiration Hotel location: Hayman Island, Australia (APAC) Our thoughts: InterContinental Hayman Great Barrier Reef launched a personalized three-night promotional campaign specifically tailored [...]
Hotel Wailea’s BFCM early access sale rewards loyalty and drives repeat bookings
Inspiration Hotel Wailea’s BFCM early access sale rewards loyalty and drives repeat bookings Subject line: Preview our most exclusive sale of the year Sent: November 2024 Brand: Hotel Wailea, Relais & Chateaux Category: Inspiration Hotel location: Maui, Hawaii (NAM) Our thoughts: Hotel Wailea, a Relais & Châteaux property, launched an early access Black Friday Cyber Monday (BFCM) sale specifically for its most loyal guests — past visitors. By excluding in-house [...]
Winning the holiday rush: Last-minute moves that convert
Hotel Moment DEEP DIVE WEBINARS The Black Friday, Cyber Monday (BFCM), and Travel Tuesday rush has arrived, and so has the opportunity to capture last-minute demand. In our webinar, “Winning the holiday rush: Last-minute moves that convert,” we shared proven outbound strategies to drive room and ancillary revenue during the busiest time of year. You’ll hear how leading hoteliers unlocked new streams of revenue through upsells, packages, and on-property experiences. Walk [...]