Featured articles
The Ranch at Rock Creek sees an above-average open rate with cold lead nurture
Inspiration The Ranch at Rock Creek sees an above-average open rate with cold lead nurture Subject line: We still want to host your upcoming trip Sent: 1 hour after lead Brand: The Ranch at Rock Creek Category: Inspiration Hotel location: Philipsburg, Montana (NAM) Our thoughts: The Ranch at Rock Creek is a Forbes Travel Guide 5-Star, all-inclusive guest ranch secluded in one of Montana's most pristine valleys. To increase its marketing [...]
Hotel market segments: How top hotels turn data into bookings
Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by knowing your hotel market segments. Across the globe, properties are moving beyond targeting broad demographics and prioritizing segmentation. And the results have been phenomenal: increased direct bookings, [...]
How Swiss Deluxe Hotels redefines luxury hospitality with tech
Hotel Moment WITH KAREN STEPHENS Episode 145 In this week’s episode of Hotel Moment, Wilhelm Luxem, Head of Quality Commission at Swiss Deluxe Hotels, joins Revinate CMO Karen Stephens to share several reasons why hoteliers have the best of both worlds: embracing technology and honoring tradition.Every hotelier is in a unique position to leverage technology as a competitive advantage while keeping the traditional, more human aspects of the guest experience [...]
How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign
Inspiration How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign Sent: August 2025 Brand: Bike & Boot Category: Inspiration Hotel location: Scarborough, England (EMEA) Our thoughts: Bike & Boot Scarborough executed a strategic guest re-engagement campaign targeting all past guests, positioning the exclusive “Boot Crew” as a refreshed loyalty community. The campaign's primary objective was twofold: to encourage past guests to actively subscribe to the [...]
The competitive edge of integrated data vs siloed approaches
This article was written by Ira Vouk and originally published on Hospitality Net. Let’s face it: Our industry has never been famous for being data-driven. We’ve been running on gut feelings, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data — connected data. Connectivity is the magic word. Seamless, intelligent connections between different parts of your tech stack, [...]
Up in the air, loyalty on the ground: A conversation with Ellis Connolly
This article was written by Simone Puorto and originally published on Hospitality Net. "There is nothing cheap about loyalty." I wrote those words years ago while evoking Ryan Bingham and his manic pilgrimage through miles and tiers, and I still believe them today. Because the true loyalty currency is not plastic or points. Loyalty is, instead, measured in attention, presence, memory, and the feeling of being recognized. Today, loyalty programs still generate revenue for the [...]