Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

The link between revenue management and the guest experience

The Hotel Moment podcast — episode 62 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Heidi Cosio, Senior Vice President of Revenue Effectiveness at Aimbridge Hospitality, explore how hoteliers can analyze trends in their revenue performance to craft an effective selling strategy. They also examine how to encourage guest loyalty by deploying personalized upsells and making stay improvements based on guest reviews. Tune in to [...]

Level up your digital marketing and diversify your guest acquisition strategy

The Hotel Moment podcast — episode 61 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ross McAlpine, Director, CRM at EOS Hospitality, tackle digital marketing and discuss ways hoteliers can vary their approach to attract guests. McAlpine offers a refreshing perspective on the role of user-generated content, and how to use that content to garner trust and facilitate guest loyalty. Tune in and find out [...]

How an experiment to reduce dependency on OTAs drove direct bookings portfolio-wide

The Hotel Moment podcast — episode 60 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, speaks to Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, as he shares the story of how their hotel reduced their reliance on OTAs for a period of time. Sadasivan dives into the results of the experiment and offers a refreshing perspective on the importance of direct [...]

The 7 top hotel marketing channels and how to make the most of them

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? [...]

By |June 9, 2023|Categories: Blog|Tags: |

Voice channel success: 3 must-haves for your hotel call center

It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]

By |June 6, 2023|Categories: Blog|Tags: |

The link between brand storytelling and guest loyalty

The Hotel Moment podcast — episode 59 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience. Luersen shares why this practice yields meaningful ROI while scaling your business. Tune in and learn how to increase guest loyalty and why trying, failing, and innovating [...]