Featured articles
Hotel marketing tips for Black Friday and Cyber Monday
Black Friday is the biggest shopping weekend of the year — and the hospitality brands that prepare early are seeing the biggest wins. Black Friday/Cyber Monday (BFCM) weekend has become a prime opportunity for hoteliers to boost direct bookings, strengthen loyalty, and fill their Q1 calendar before the year ends. In 2024, Black Friday spending topped $10.8 billion, and Travel Tuesday is quickly becoming one of the top booking days of the year. This playbook [...]
Approachable luxury without losing touch with guests
The Hotel Moment podcast — episode 70 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Shawn Jereb, Senior VP of Revenue Management & Distribution at Montage International, take a step back and evaluate how to promote premier, first-rate experiences that keep guests feeling connected to the brand. Jereb offers ways any hotelier can take action — whether that’s accommodating and supporting preferences, or applying technology [...]
5 tested examples to recover lost revenue from hotel website and cart abandonment
Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]
What is zero-party data? An overview (and a hot take) for hoteliers
Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]
What does it take to create a winning revenue strategy?
The Hotel Moment podcast — episode 69 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Caryl Helsel, Founder and CEO of Dragonfly Strategists, explain how closely monitoring the guest journey helps achieve revenue goals. Helsel also shares how technology connects these ideas and discusses ways to apply technology to every aspect of hotel operations. From distribution to commercial, Helsel discusses why all teams should be [...]
Íslandshótel’s commitment to clean guest data elevates guest satisfaction and brand consistency
Íslandshótel's commitment to clean guest data drives guest satisfaction and brand consistency Goal Sophisticated, revenue-driving marketing program. Strategy Consolidate all guest data into single, actionable guest data platform. Results Increased revenue by 261% YoY and improved guest satisfaction. Revinate has solved our data management problems and given us a holistic view of our guests which [...]

