Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Modern and focused commercial strategy — What does it look like?

The Hotel Moment podcast — episode 72 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of the Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as comp sets change. Tune in [...]

The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights

Inspiration The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights Subject line: It's Time for Holiday Shopping! Sent: October 2023 Brand: The Houstonian Hotel, Club & Spa Category: Inspiration Hotel location: Houston, Texas (NAM) Our thoughts: The Houstonian Hotel, Club & Spa effectively used geolocation segmentation to their advantage when sending out a one-time campaign that advertised a package they had put together to promote [...]

By |November 21, 2023|Categories: Inspirations|Tags: |

Hotel holiday email campaign ideas and examples for 2026

The holiday season is nearly upon us, a time of anticipation and excitement, magic and memories. It’s also a time when your guests eagerly await exciting seasonal email offers to hit their inboxes. Your hotel holiday email campaigns offer more than just festive cheer, however — they can drive substantial website traffic and help you harness invaluable guest data. When it comes to holiday marketing, Black Friday stands at the peak of the mountaintop, with [...]

By |November 21, 2023|Categories: Blog|Tags: |

Meet a Revinator: Jillian McClurg

Revination Meet a Revinator: Jillian McClurg Say hi to Jillian McClurg, a RezForce Leisure Senior at Revinate. Jillian is based in the United States. Jillian joined Revinate just under a year ago and is a part of our RezForce team, which recently celebrated its 20th anniversary. Jillian shared that one of the most rewarding things about being a part of the RezForce team is contributing to making someone’s [...]

By |November 15, 2023|Categories: Revination|Tags: , |

Lore Group cross-promoted properties to drive room nights with this Black Friday offer

Inspiration Lore Group cross promotes properties to drive room nights with this Black Friday offer Subject line: Three Cities | Five Hotels | One Epic Sale Sent: November 2023 Brand: Lore Group Category: Inspiration Hotel location: Amsterdam, London, and Washington, D.C. Our thoughts: Lore Group did a fantastic job of cross-promoting their five properties in this Black Friday email campaign. The campaign reached the guest database from all of their properties, [...]

By |November 9, 2023|Categories: Inspirations|Tags: , |

Build intelligent operations and let data drive direct bookings

The Hotel Moment podcast — episode 71 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Patrick Norton, VP of Sales and Marketing at Brittain Resorts & Hotels, discuss how building guest profiles is a journey — a journey hoteliers need to take if they want to reduce their reliance on OTAs and stay competitive. Norton also champions data-driven tech stacks, explaining why they not only [...]