Featured articles
Modern and focused commercial strategy — What does it look like?
The Hotel Moment podcast — episode 72 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of the Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as comp sets change. Tune in [...]
The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights
Inspiration The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights Subject line: It's Time for Holiday Shopping! Sent: October 2023 Brand: The Houstonian Hotel, Club & Spa Category: Inspiration Hotel location: Houston, Texas (NAM) Our thoughts: The Houstonian Hotel, Club & Spa effectively used geolocation segmentation to their advantage when sending out a one-time campaign that advertised a package they had put together to promote [...]
Hotel holiday email campaign ideas and examples for 2026
The holiday season is nearly upon us, a time of anticipation and excitement, magic and memories. It’s also a time when your guests eagerly await exciting seasonal email offers to hit their inboxes. Your hotel holiday email campaigns offer more than just festive cheer, however — they can drive substantial website traffic and help you harness invaluable guest data. When it comes to holiday marketing, Black Friday stands at the peak of the mountaintop, with [...]
Meet a Revinator: Jillian McClurg
Revination Meet a Revinator: Jillian McClurg Say hi to Jillian McClurg, a RezForce Leisure Senior at Revinate. Jillian is based in the United States. Jillian joined Revinate just under a year ago and is a part of our RezForce team, which recently celebrated its 20th anniversary. Jillian shared that one of the most rewarding things about being a part of the RezForce team is contributing to making someone’s [...]
Lore Group cross-promoted properties to drive room nights with this Black Friday offer
Inspiration Lore Group cross promotes properties to drive room nights with this Black Friday offer Subject line: Three Cities | Five Hotels | One Epic Sale Sent: November 2023 Brand: Lore Group Category: Inspiration Hotel location: Amsterdam, London, and Washington, D.C. Our thoughts: Lore Group did a fantastic job of cross-promoting their five properties in this Black Friday email campaign. The campaign reached the guest database from all of their properties, [...]
Build intelligent operations and let data drive direct bookings
The Hotel Moment podcast — episode 71 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Patrick Norton, VP of Sales and Marketing at Brittain Resorts & Hotels, discuss how building guest profiles is a journey — a journey hoteliers need to take if they want to reduce their reliance on OTAs and stay competitive. Norton also champions data-driven tech stacks, explaining why they not only [...]

