Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Email Marketing SOP
There are many advantages of email marketing, especially today. First, many emails can be automated, which means that any hotel can have a strong email program, even if your hotel is resource constrained. Second, email drives direct bookings and doesn’t require paying third-party fees, which means that it’s the most profitable channel in your marketing mix. Finally, it’s easy to customize your messages based on the data you have in your PMS, which means that [...]
Will Thanksgiving See Short-Term Gains But Long-Term Losses for Hospitality?
Travelers are sick and tired of staying put. My mother, who has been so careful over the last eight months to wear a mask during her small outings and confine herself to the house and yard, announced this weekend that she wanted to travel down to Southern California over Thanksgiving to see family. She feels like she has done her part to flatten the curve and if she limits her exposure to the travel days [...]
Brush up on Government Laws Around Email
In lesson eleven of Revinate’s email certification course, Kristina Haga, Senior Hospitality Marketing Strategist, reviews the laws around email that protect citizens from unwanted correspondence. (Since laws vary by country, and even state, marketers are encouraged to speak with a lawyer to verify that they’re operating in compliance with laws.) In general, here are the laws governing email and the main points of each law: CAN Spam (USA) - You can email people without their [...]
What Working from Home Taught Revinate Employees About our Team and our Culture
Unlike many of our Silicon Valley neighbors, Revinate always had a strong office culture. In many ways, we took a cue from our customers, hoteliers who got dressed every day and went to work side by side with their colleagues to support their guests. So when shelter in place regulations went into effect, we closed our offices around the world and, like you, were forced to adapt to a new way of working, that is [...]
The Secret to Understanding Your Guests’ Needs
I finished Netflix last night, so I moved on to my second favorite activity to pass the time in quarantine -- looking at beautiful hotels. As I perused photos and online reviews, it struck me that while some of the reasons people love to stay in hotels -- location, furnishings, the serenity of your own space -- are the same in today’s pandemic, many things have changed. The rocking rooftop bar, the warm greeting upon [...]
Six Tips from Marketing Experts at Cornell That All Hoteliers Need to Hear
This week, faculty from Cornell’s School of Hotel Administration hosted an eCornell webinar to discuss digital marketing strategy amid Covid-19. The presenters, Robert Kwortnik and Bill Carroll, were quick to acknowledge that we are in the midst of a ‘hospitality apocalypse,’ but also discussed the huge promise of digital marketing for recovery. Here are six lessons shared by the professors for hoteliers (and how Revinate can help hotels implement the practices). 1. Don’t discount rates! [...]