Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Cautious optimism for the travel industry in late 2022

The Hotel Moment podcast — episode 40 Our Chief Revenue Officer, Karen Stephens (aka Prof K), sits down with Noreen Henry, Chief Revenue Office at Sojern, to discuss the rebound in the travel industry and what we can expect going forward. Listen to Karen and Noreen talk about cautious optimism for the travel industry in late 2022 and how hoteliers need to leverage data to make the most of marketing and reach [...]

By |September 20, 2022|Categories: Hotel Moment Podcast|

How Revinate helps hoteliers battle rising energy costs

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. 3 ways Revinate can help hoteliers battle rising energy costs and how to apply them at your hotel The war in Europe is affecting those way beyond the [...]

By |September 13, 2022|Categories: Blog|Tags: , , |

Transforming the guest experience with a text messaging solution

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. How a text messaging solution can deliver delightful guest experiences What does a text messaging solution mean? First, we need to understand the context of the guest experience. [...]

By |September 1, 2022|Categories: Blog|Tags: , |

4 hospitality industry trends from the Hotel Data Conference 2022

Key hospitality industry trends and how you can apply the data to your hotel There’s plenty of discussion surrounding how the current market and dynamics are shaping hospitality industry trends. Everything from guest preferences to spending to demand to hotel staff matters. But what does it all mean and what is the data telling us? We found that answer at STR’s Hotel Data Conference 2022. We picked up 4 insights from the conference that can [...]

5 underutilized ways to drive incremental revenue at your hotel

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Increase revenue through text messaging Every quarter is the perfect opportunity to take a quick look at where you stand on your goals. Revenue targets, guest satisfaction standards, [...]

Maximize bookings by embracing new technology

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The hospitality industry is known for constant innovation and evolution, and it has become increasingly important to stay up to date with the latest tech products and services. [...]