Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel Best Practices for Managing Google Reviews
Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews for hotels. According to our analysis, Google reviews accounted for 70% of the net growth across all review sites last year. With so much more user-generated content appearing on Google, hotels are looking for effective ways to manage their reviews, so keep reading for best practices and tactical tips. According to a Google report [...]
Improve Your Marketing with Revinate’s Hotel Email Marketing Strategy Guide
Download NowAs a hotelier, you understand the importance of creating personal connections with guests. Building strong relationships is the best way to boost loyalty, increase online rankings, and even drive rate. But what happens before and after a guest checks out?Communicating with guests both on- and off-property is essential to driving repeat business and direct revenue. From pre-arrival to post-stay, did you know email marketing is one of the most effective ways for a hotel [...]
How hotels can A/B test their email marketing campaigns
Last month, we explored how to effectively A/B test email marketing campaigns. This month, I wanted to get more tactical with four things you should be A/B testing in your email campaigns: subject lines, visuals, content, and CTAs. Keep reading for some hands-on advice. 1. The perfect subject line The subject line is one of the most prominent elements of your campaign, and it plays a large role in your open rate. Through A/B testing, [...]
GDPR for hotels — The New Normal for hotels?
Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So what happens next for hotels? We have some of the answers here. Hotels are not the early target As a hotelier, you don’t have to be riddled with anxiety that the GDPR will hurt your hotels. Based on a report by One World Identity, the real target seems to be the big tech companies. Google and Facebook were hit with [...]
Common Mistakes in Email Deliverability
It’s easy for anyone to make mistakes with email marketing, especially with deliverability. One false step can make or break your email campaign, negatively impacting guest engagement and revenue potential. Now that we have a high-level foundation of basic deliverability terms from the last post, let’s talk about how to avoid some common mistakes in deliverability. 1. Emails aren’t segmented Sending to every contact in your database can negatively impact your email reputation. From [...]
AI and Machine Learning in Hospitality: Part I
Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up to the hype or are they just another fad? Well, let’s see how they have made an impact so far. Artificial Intelligence and Machine Learning in Travel Looking back, we’ve witnessed some big disruptions in the travel industry. When Expedia and Booking.com were introduced in 1996, it wasn’t obvious [...]