Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
AI and Machine Learning in Hospitality: Part I
Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up to the hype or are they just another fad? Well, let’s see how they have made an impact so far. Artificial Intelligence and Machine Learning in Travel Looking back, we’ve witnessed some big disruptions in the travel industry. When Expedia and Booking.com were introduced in 1996, it wasn’t obvious [...]
How to Effectively Manage Email Marketing Across Your Hotel Group
One common myth many hotel groups have is thinking they can't effectively and regularly communicate with guests due to the sheer volume of people in their database. Well, we’re here to debunk that myth. With the right email service provider, there are plenty of ways to manage your group email marketing efforts. Take a look. 4 ways to effectively manage your group email marketing 1. Build cohesive branding across all marketing communications 67% of hoteliers [...]
You’re Doing it Wrong – 8 Ways to A/B Test Emails Correctly
A/B tests drive growth - if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B testing your emails, you’re not putting your best foot forward. So, keep reading to learn some A/B testing best practices. What is A/B testing? A/B testing, also known as split testing, is not as complicated as it sounds. You’re changing a single element of [...]
Understanding Trends in Guest Feedback
Howard Schultz famously said, “When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.” While he wasn’t referring to the hospitality industry per se, this quote likely rings true for hoteliers who strive to create great experiences and rely on feedback from guests. Luckily, today’s hoteliers have access to a tremendous amount of guest feedback, including in-person comments during the stay, online reviews, and solicited guest surveys. When [...]
Email Marketing: A new hotel loyalty program
Hotel Guest loyalty is one of the most powerful tools hotels have to defend themselves against OTAs, competition, and rising distribution costs. Many hoteliers perceive that the only way to drive hotel loyalty is through points and rewards redemption programs. However, today’s travelers are changing and their attitudes towards loyalty are shifting. If you want to know what really creates guest loyalty in 2018, look no further than personalization. Divided Views A recent study by [...]
Hotel Email Marketing: 50% of emails opens on mobile
A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as about 50% of email opens happen on mobile devices. Email mobile optimization simply isn’t something you can ignore. To help get you started, we’ve put together some essential tips on what you can do to create mobile-friendly emails. Why it’s important to go mobile Today’s [...]