Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to create a successful hotel newsletter
Many hoteliers underestimate the power of the hotel newsletter. They mistakenly believe it will be a waste of time, effort, and marketing budget. However, those hoteliers couldn’t be more wrong. A hotel newsletter — when sent on a consistent basis — provides a proactive way to build relationships with current and potential customers. It helps you connect with them during those crucial dreaming and planning stages of travel. Done well, it can become one of [...]
Data platform 101: How a hotel data platform helps your business
Help your business thrive with the right data platform. Big Data. First-party data. Third-party data. Data analytics. In today’s increasingly digital world, organizations rely more and more on data and technology solutions to get business done. Hotels are no exception, with the amount of data gleaned from multiple hotel systems increasing every day. But as wonderful as it is to have all this great data, it does you no good if you can’t transform it [...]
How to roll out Revinate Ivy at your property
Getting started with Revinate’s text messaging solution Technology has transformed how hotels operate over the last few years. Guests now have more control over their experiences thanks to contactless options such as keyless entry and digital kiosks. This is just the beginning. If you’re considering implementing Ivy, Revinate’s text messaging solution, you can provide guests with an even more seamless experience. Ivy can proactively provide information to guests before they arrive, answer questions without staff [...]
The hospitality email marketing dos and don’ts you need to know
Step up your hospitality email marketing efforts Eager to improve your email marketing ROI? Download our guide, “The basics of hotel email marketing,” to find out how to plan and execute effective campaigns. Hospitality email marketing is nothing new. Hotels have been leveraging this channel to reach guests for decades. But even if sending newsletters and promotional offers seems like second nature at this point, you probably have room for improvement. With a more strategic [...]
Wie IHG Australien mit Revinate Marketing erfolgreich am Markt agiert
Customer stories Wie IHG Australien mit Revinate Marketing erfolgreich am Markt agiert HOTEL-TYP: IHG Australien VERWENDETE LÖSUNGEN: Revinate Marketing REGION: APAC ZIEL Buchungen in einem kompetitiven markt gewinnen STRATEGIE Konsolidierung von technologielösungen für mehr agilität ERGEBNISSE Konstante, über dem Branchendurchschnitt liegende Leistung in Bezug auf wichtige marketing-kennzahlen Meet the customer “In [...]
What is a data platform and why do hotels need one?
The benefits of data platforms in hospitality are undeniable The hospitality industry isn’t short on data. Most hotels have plenty of information at their fingertips, but it isn’t always actionable or easy to access from different systems. This probably sounds familiar. It’s a common problem for properties ranging from B&Bs to international hotel groups. According to a report from Hospitality Technology, 47% of professionals surveyed say that difficulty integrating technology with legacy systems is a [...]