Featured articles
How to book revenue even when climate derails the guest experience
Hotel Moment WITH KAREN STEPHENS Episode 86 In this episode of Hotel Moment, host Karen Stephens is joined by Nick Cavanaugh, Founder and CEO of Sensible Weather. Together, they discuss the technical and financial aspects of providing a weather guarantee and how Sensible partners with hotels and booking platforms to integrate this service seamlessly into the booking flow. They also touch on the increased demand for travel insurance post-COVID, [...]
East Hotel drove 560+ room nights with this flash sale
Inspiration East Hotel drove 560+ room nights with this flash sale Subject line: 72 Hour Flash Sale Sent: May 2024 Brand: East Hotel Category: Inspiration Hotel location: Canberra, Australia (APAC) Our thoughts Conveniently located in the heart of Canberra, East Hotel offers guests a new, different and unexpected experience in hospitality. The East Hotel’s one-time campaign sent to its guest database, excluding those with future bookings, proved to be highly effective. The [...]
Navigating new legislation: How California Senate Bill 644 and Assembly Bill 537 impact hoteliers
If there’s one thing we have come to expect in hospitality, it’s change. And, change is coming this summer with the introduction of two new laws in California: California Senate Bill 644 and California Assembly Bill 537. These legislations, effective from July 1, 2024, focus on cancellation policies and pricing transparency, respectively. Understanding and complying with these laws is crucial for hoteliers to avoid penalties and maintain a competitive edge. To help make it easy, [...]
Park Hotel Vitznau’s summer newsletter inspires guests and drives direct bookings
Inspiration Park Hotel Vitznau's summer newsletter inspires guests and drives direct bookings Subject line: An exclusive summer stay at Park Hotel Vitznau Sent: May 2024 Brand: Park Hotel Vitznau Category: Inspiration Hotel location: Switzerland (EMEA) Our thoughts: In the private guest house Park Hotel Vitznau, you can enjoy absolute intimacy and serenity. The 5-star residence with immediate private lake access charms its guests with exclusive luxury of a [...]
Next level hotel loyalty programs: what we learned at NAVIGATE
Pop quiz time! What do TikTok, Instagram, and Snapchat have to do with hotel loyalty programs? Ready to be surprised? The answer is instant gratification. Globally, people are craving instant gratification. They seek it from their social channels — and hotel loyalty programs. Your guests want personalized and instant loyalty perks rather than a blanket points-based loyalty program. Here are some numbers. According to the 2023 McKinsey Report on Travel Loyalty, members of travel loyalty [...]
The Meritage Resort and Spa achieved an above average conversion rate with warm lead nurture
Inspiration The Meritage Resort and Spa achieved an above average conversion rate with warm lead nurture Subject line: Hi [Guest first name], Let's Make Your Napa Escape Perfect Sent: Recurring Brand: The Meritage Resort and Spa Category: Inspiration Hotel location: Napa Valley, California (NAM) Our thoughts: The Meritage Resort and Spa, a property of Pacific Hospitality Group, is nestled in the heart of Napa Valley, offering guests an unforgettable [...]

