Featured articles
How an experiment to reduce dependency on OTAs drove direct bookings portfolio-wide
The Hotel Moment podcast — episode 60 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, speaks to Sunish Sadasivan, Vice President of E-Commerce & Revenue Management at Chroma Hospitality, as he shares the story of how their hotel reduced their reliance on OTAs for a period of time. Sadasivan dives into the results of the experiment and offers a refreshing perspective on the importance of direct [...]
The 7 top hotel marketing channels and how to make the most of them
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? [...]
Voice channel success: 3 must-haves for your hotel call center
It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]
The link between brand storytelling and guest loyalty
The Hotel Moment podcast — episode 59 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience. Luersen shares why this practice yields meaningful ROI while scaling your business. Tune in and learn how to increase guest loyalty and why trying, failing, and innovating [...]
Win-back email campaigns for bigger profits and greater loyalty
OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And, acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. The math is simple. Repeat business from direct bookings is much more lucrative than constantly acquiring new customers. If you’d like to keep more of your hard-earned revenue, read on to discover how easy it is to recapture past guests and increase [...]
Meet a Revinator: Melissa Hsu
Revination Meet a Revinator: Melissa Hsu Are you curious about the Revinate working culture? Want to see what behind-the-scenes life looks like? Hear from our Director of Product Management, Melissa Hsu, in this month's 'Meet a Revinator' series. Hsu joined Revinate at the start of 2023. Her favorite part of being a Revinator is meeting customers in-person. She rates interacting with people who use our solutions everyday onsite [...]