Featured articles
Bayview Geographe Resort drove 525+ room nights with this always-on qualification campaign
Inspiration Bayview Geographe Resort drove 525+ room nights with this always-on qualification campaign Subject line: You have unlocked an extra 5% off Sent: Ongoing for the past 12 months Brand: Bayview International Hotels & Resorts Hotel: Bayview Geographe Resort Category: Inspiration Hotel location: Busselton, Western Australia (APAC) Our thoughts: Bayview Geographe Resort is running a successful always-on automated qualification campaign! This campaign is sent to guests that subscribe (and [...]
What is zero-party data? An overview (and a hot take) for hoteliers
Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]
The Boca Raton targets past guests to drive holiday bookings
Inspiration The Boca Raton targets past guests to drive holiday bookings Subject line: An Exclusive Invitation for The Holidays Sent: September 2023 Brand: The Boca Raton Category: Inspiration Hotel location: Boca Raton, Florida (NAM) Our thoughts: The Boca Raton's elegantly designed email campaign targeted past Thanksgiving and Holiday Season guests with a clear message to secure their bookings early. The campaign excluded those guests that had already booked for [...]
What does it take to create a winning revenue strategy?
The Hotel Moment podcast — episode 69 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Caryl Helsel, Founder and CEO of Dragonfly Strategists, explain how closely monitoring the guest journey helps achieve revenue goals. Helsel also shares how technology connects these ideas and discusses ways to apply technology to every aspect of hotel operations. From distribution to commercial, Helsel discusses why all teams should be [...]
Íslandshótel’s commitment to clean guest data elevates guest satisfaction and brand consistency
Íslandshótel's commitment to clean guest data drives guest satisfaction and brand consistency Goal Sophisticated, revenue-driving marketing program. Strategy Consolidate all guest data into single, actionable guest data platform. Results Increased revenue by 261% YoY and improved guest satisfaction. Revinate has solved our data management problems and given us a holistic view of our guests which [...]
Meet a Revinator: Melissa McMullin
Revination Meet a Revinator: Melissa McMullin Meet Melissa McMullin, a Product Marketing Manager at Revinate. In this video, she shares a little bit about herself and a behind-the-scenes perspective on our company culture. Melissa joined our team a little over a year ago, and one of the things she enjoys most about the role is getting to work with Revinators from all over the world, learning about different [...]

