Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

A hotelier’s guide to unlocking the power of first-party data

Webinars — The Hotel Moment Deep Dive Insights you need to build guest loyalty, drive engagement, and increase direct bookings using first-party data in your marketing strategy. Available on-demand Watch now Watch now Meet your hosts Darya Subotka, Director of Customer Success, EMEA, Revinate Dylan Cole, Managing Director, EMEA, Revinate What you'll learn How [...]

Approachable luxury without losing touch with guests

The Hotel Moment podcast — episode 70 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Shawn Jereb, Senior VP of Revenue Management & Distribution at Montage International, take a step back and evaluate how to promote premier, first-rate experiences that keep guests feeling connected to the brand. Jereb offers ways any hotelier can take action — whether that’s accommodating and supporting preferences, or applying technology [...]

5 tested examples to recover lost revenue from hotel website and cart abandonment

Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]

By |October 26, 2023|Categories: Blog|Tags: |

Bayview Geographe Resort drove 525+ room nights with this always-on qualification campaign

Inspiration Bayview Geographe Resort drove 525+ room nights with this always-on qualification campaign Subject line: You have unlocked an extra 5% off Sent: Ongoing for the past 12 months Brand: Bayview International Hotels & Resorts Hotel: Bayview Geographe Resort Category: Inspiration Hotel location: Busselton, Western Australia (APAC) Our thoughts: Bayview Geographe Resort is running a successful always-on automated qualification campaign! This campaign is sent to guests that subscribe (and [...]

By |October 25, 2023|Categories: Inspirations|Tags: |

What is zero-party data? An overview (and a hot take) for hoteliers

Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]

The Boca Raton targets past guests to drive holiday bookings

Inspiration The Boca Raton targets past guests to drive holiday bookings Subject line: An Exclusive Invitation for The Holidays Sent: September 2023 Brand: The Boca Raton Category: Inspiration Hotel location: Boca Raton, Florida (NAM) Our thoughts: The Boca Raton's elegantly designed email campaign targeted past Thanksgiving and Holiday Season guests with a clear message to secure their bookings early. The campaign excluded those guests that had already booked for [...]

By |October 24, 2023|Categories: Inspirations|Tags: |