Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Ways to Keep Service Levels High When Understaffed
Out of the frying pan and into the fire. Just as hoteliers are beginning to see bookings rebound, a new challenge arises: Staffing the hotel. Finding and keeping staff is proving to be this year’s monstrous challenge. And, no one is immune. A survey we commissioned in September 2021 reveals that 94.5% of surveyed hotels worldwide are struggling with staffing. In fact, the Bureau of Labor Statistics reported that as of early June, there were [...]
China’s new personal data privacy law
A new law has been passed by China’s National People’s Congress regarding user data privacy. The law, called the Personal Information Protection Law (PIPL), will be implemented starting November 1st, 2021 without a transition period. The law pertains to the data of Chinese citizens with its core requirements closely resembling those of the General Data Protection Regulation (GDPR) that was passed into European Union Law a few years ago. Much like GDPR, this new law [...]
Review Volume
Every year, Revinate publishes a Hotel Reputation Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed over 147,000 hotels in 200+ countries from Revinate Guest Feedback customers so we can provide a unique review on a unique year. Below is a snapshot of the Section 2, Review Volume You can download the full 2020 Reputation Report for free here. It’s no surprise that with a global [...]
CRM + Surveys a Perfect Marriage
When I began my journey at Revinate nine years ago, I spent the majority of my time meeting with Operations teams to discuss our surveys and reputation management solutions. When Revinate released its CRM product three years ago, I found myself spending more time with the Marketing departments. Today, as hoteliers recognize the benefits of a CRM that integrates directly with their post-stay survey program, I have meetings that involve both the Operations and Marketing [...]
Upsells: What Hotels Need to Know
As the legend goes, when McDonalds began asking customers if they wanted fries with their burgers in the 70's, their sales spiked. In fact, they were able to get nearly half of their customers to add fries with that simple question. Why is the sales technique, known as upselling, so effective? Upselling, or persuading customers to purchase a more expensive, upgraded, or premium version after they have made a purchase decision, works because customers have [...]
2020 Revenue Upsells
Every year, Revinate publishes a Hotel Marketing Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed more than 368 million emails sent in 2020 from Revinate's Marketing customers so that we can provide a unique review for a unique year. Below is a snapshot of the Section 8, Revenue Upsells You can download the full 2020 Benchmark Report for free here. Upsells are common in our [...]