Featured articles
The Laslett adds 140+ room nights with special 2024 promotion campaign
Inspiration The Laslett adds 140+ room nights with special 2024 promotion campaign Subject line: Celebrate 2024 with up to 40% off Sent: January 2024 Brand: The Laslett Category: Inspiration Hotel location: London, United Kingdom (EMEA) Our thoughts: The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available [...]
The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series
Inspiration The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series Subject lines: Drip 1: Forgot something? Drip 2: Hello [GUEST FIRST NAME,fallback=again], you left something behind! Sent: Recurring 2022 Brand: The Houstonian Hotel, Club & Spa Category: Inspiration Hotel location: Houston, Texas (NAM) Our thoughts: The Houstonian Hotel, Club & Spa used automation to streamline communications at each stage of the guest [...]
The July increased their direct booking revenue with this newsletter drip series
Inspiration The July increased their direct booking revenue with this newsletter drip series Subject lines: Drip 1. 60-second download (featured left) Drip 2. Why care about us? Drip 3. Where's Wally? (featured left) Sent: Ongoing Brand: The July Category: Inspiration Hotel location: Amsterdam, Netherlands (EMEA) Our thoughts: The July masterfully used automation to streamline communications at each stage of the guest journey, providing detailed information about the properties and what [...]
Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign
Inspiration Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign Subject line: Special offer extended Sent: December 2023 Brand: Sofitel Montréal Golden Mile Category: Inspiration Hotel location: Montréal, QC, Canada (NAM) Our thoughts: Sofitel Montreal Golden Mile, renowned for its elegance, crafted a captivating email campaign designed to enchant new guests and valued members. The 'Shine for the Holidays' promotion, available for a limited time, [...]
The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights
Inspiration The Resident's 12 days of Christmas advent calendar email campaign drives 240+ room nights Subject line: Kick off your celebrations with The Resident’s countdown to Christmas! Sent: December 2023 Brand: Resident Hotels Category: Inspiration Hotel location: London, United Kingdom (EMEA) Our thoughts: In their latest newsletter, The Resident masterfully crafted a festive experience to rekindle the spark with past guests and entice new ones to book directly. The holiday-themed [...]
Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign
Inspiration Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign Subject line: Christmas Day Lunch Sent: November 2023 Brand: Intercontinental Melbourne The Rialto Category: Inspiration Hotel location: Melbourne, Australia (APAC) Our thoughts: Intercontinental Melbourne The Rialto’s elegantly designed email campaign targeted guests with a short-stay reservation, inviting them to bring their friends and family together for a truly timeless tradition of Christmas Day Lunch at [...]