Featured articles
How Grupo Brisas increased their direct channel revenue 30% YOY
How Grupo Brisas increased their direct channel revenue 30% YOY Goal Drive direct revenue. Strategy Focus on direct booking channels. Results 30% increase in direct channel revenue YOY. Revinate is an incredibly powerful revenue generation solution. Luis Estrada Digital Marketing Manager, Grupo Brisas The brand Grupo Brisas is a collection [...]
Keep the spark alive in your guest relationships
The Hotel Moment podcast — episode 77 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Brian Murphy, Group CRM Executive of Cliste Hospitality, reveal what keeps the fire going between hotelier and guest: reliable, personalized, and quick communication. Murphy breaks down the misconceptions around the influence of technology on guest communication, but also why there’s no replacement for the “human touch” element of the guest [...]
The Laslett adds 140+ room nights with special 2024 promotion campaign
Inspiration The Laslett adds 140+ room nights with special 2024 promotion campaign Subject line: Celebrate 2024 with up to 40% off Sent: January 2024 Brand: The Laslett Category: Inspiration Hotel location: London, United Kingdom (EMEA) Our thoughts: The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available [...]
The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series
Inspiration The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series Subject lines: Drip 1: Forgot something? Drip 2: Hello [GUEST FIRST NAME,fallback=again], you left something behind! Sent: Recurring 2022 Brand: The Houstonian Hotel, Club & Spa Category: Inspiration Hotel location: Houston, Texas (NAM) Our thoughts: The Houstonian Hotel, Club & Spa used automation to streamline communications at each stage of the guest [...]
Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]
How to build and scale a value-driven loyalty program for your guests
The Hotel Moment podcast — episode 76 In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ellis Connolly, CRO of Laasie.ai, challenge the status quo of traditional loyalty programs and open up the idea of experience-led and value-based loyalty programs. Connolly shares his views on why loyalty should go beyond points. Instead, he advocates for serving guests with personalized rewards to help participation truly stick. Tune [...]

