Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What Mail Privacy will Mean for Marketers
You might have read our post on mail privacy, Apple’s Mail iOS Upcoming Updates and Privacy Changes: What it Means for Hospitality Marketers, guiding you on how to shift email marketing strategies as a result of Apple’s new privacy policies. This article revisits our original discussion, with updated information about the most recent changes from Apple. What You Will See Here The Mail Privacy Recap Why This Recap Matters for Hospitality Marketers What’s New in [...]
A complete guide to digital concierges in 2022
Guests today are increasingly tech-savvy and look for on-demand responses that allow them to be self-sufficient. Businesses that handle guest interactions are turning to text messaging solutions, sometimes called digital concierges, as a way to fulfill this demand for quick, attentive, and superior service. If you want to understand how digital concierges can impact your business, here’s a complete guide that has the features you can expect, how it works, and the benefits. Want to [...]
How Your Guest Data Platform Becomes Your Direct Booking Platform
In my daily conversations with hoteliers, I often hear about the same challenges and concerns that affect both large hotel chains and small individual boutique hotels. On the one hand, it is about the distribution and optimization of existing vs. new customer business and, on the other hand, awareness is increasing constantly that the goal is not only to see that the rooms are full, but also to analyze what price you pay for it, [...]
WAIT! Don’t hit send!
Guest communication is vital to the health of your property; however, this should not be the only reason you’re sending emails. Here are a few red flags that should stop you from hitting send: 1. You haven’t refined your audience Having a clear audience ensures accurate conveyance of the message within the email. Identifying who the email is for then customize it to your guests. This is a sustainable tool for keeping your [...]
5 Ways to Help Boost Your Direct Channel Game
So you want to know the secrets to boosting your direct channel game? It’s time to maximize profitability and tap into your demand. The key is to build your relationships with your customers first, on whatever platform they choose to book. Don’t rely on listing sites: When we look at hotels, vacation rentals, and casino-hotels one thing is clear, the industry leans on costly OTAs. Certainly, these channels have a place in strategy, but OTA’s [...]
See how to get a 40% conversion rate with RezForce
A mighty team of agents, a “force” if you will, that delivers substantial booking results beyond your standard call center, that’s Revinate's RezForce. This team executes bookings with accuracy and strict attention to guest profiles while capturing lead data throughout the duration of the call. RezForce hotel or vacation rental clients experience higher conversion rates and increased guest satisfaction across the booking process. With RezForce, hoteliers cut training costs for call agents, allowing those funds [...]