Top Hotel Marketing Subject Lines of July 2018 – EMEA

We know how tricky writing subject lines can be. We “email professors” at Revinate University combed through countless emails to uncover subject line insights to help inspire your next campaigns.

To help you come up with your subject lines for next month, we’re bringing you the best-performing subject lines achieved by our EMEA hotel customers in July 2017. Check out our top five below:

 

Top Hotel Marketing Subject Lines of July 2018 - EMEA

 

1. Subject line: Make the most of Summer with 3 nights for the price of 2

Open rate: 29%

Why we love it: A great deal like this shows the value in opening this email.

 

2. Subject line: Our secret tip for the warm summer days

Open rate: 24%

Why we love it: Curiosity for this secret tip is what will get recipients to click.

 

3. Subject line: Make them green with envy… At [Hotel]

Open rate: 23%

Why we love it: This plays on people’s desire to feel and be part of something exclusive.

 

4. Subject line: Things we love this Summer…

Open rate: 23%

Why we love it: Leverages the current season to appeal to recipients.

 

5. Subject line: All things New in [Hotel]

Open rate: 15%

Why we love it: The curiosity of wanting to know what is new at the hotel is enough to open the email.

 

That’s a wrap on the top hotel marketing subject lines for July, based on Revinate’s EMEA customer data. We’ll be back next month with the top subject lines for August to inspire your next batch of campaigns. Now go on and get writing!

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