Guest Loyalty in 2020
According to oursocialtimes.com 70% of companies say it’s cheaper to retain a customer than acquire one. Customer retention is undervalued and should be prioritized over customer acquisition. Regardless if a guest books through an OTA, securing the repeat booking direct is the ultimate goal. So what are hotels doing to keep their guest coming back tot their hotel or group? And what can we learn from other industries like airlines or retail?
During the webinar we will have several industry experts and hoteliers giving their view on guest loyalty and its future.
In this session we will discuss
- What can hotels learn from other industries like airlines and retail?
- Are the millennial travellers looking for points or recognition?
- How does guest loyalty look in 2020?