How to Respond to Online Reviews

Your guests are talking about their experience with your property on review sites and OTAs. Prospective guests look for these reviews at a critical stage in the booking process. It is essential for hoteliers to respond and interact with these guests for four reasons. By responding you can:
  • Minimize the damage negative comments can do to your hotel’s reputation
  • Recover service with unhappy guests
  • Discover brand enthusiasts and turn them into promoters
  • Learn more about your guests, so you can optimize your service and communications
Watch our recorded webinar with online reputation experts from Revinate and the Dictionary Hostel in London, as we discuss best practices for responding to positive, neutral, and negative reviews on TripAdvisor and other review sites.